Brother has completed a competitive pitch process for a new pan-European influencer campaign.
The printer and business solutions brand has recruited Manchester’s Smoking Gun to the brief, which aims to demonstrate that “your life at home can flow easier with Brother.”
“From the outset, it was apparent that our organisations had a natural rapport and a true synergy when it came to the proposal,” explained Michael Macfarlane, Brother’s Senior PR and Media Officer.
“Smoking Gun demonstrated a clear understanding of the Brother brand from the get-go, and delivered a creative, trend-lead, standout pitch, full of ideas that could easily shift the dial for us as a business and help us reach our objectives.”
Smoking Gun said it will tap into the latest cultural trends, to curate and nurture relationships with “authentic creators” across multiple European markets.
“Our Brother pitch success is a testament to the high quality of our growing influencer offering and shows the vital importance of a thorough and creative social campaign when it comes to enhancing a brand’s perception,” said Rick Guttridge, Smoking Gun’s CEO.
“Working with brands that are ready to be brave is what we’re all about. Brother has some big and bold goals to change the way consumers think about them, and we’re looking forward to helping deliver on this.
“Smoking Gun is famous for changing the game when it comes to brand awareness, and together with Brother we’re ready to print a path to success.”
