XS Manchester has launched its new breakfast show, spearheaded by long-standing host Steve Berry and Sophie Sveinsson, who moves from the mid-morning slot.
Starting this morning, the duo will be on air from 6am every weekday. The show re-launched on the same day that Key 103 rebranded as Hits Radio, broadcasting to the whole of the UK from Manchester. XS bills itself as being “from Manchester, for Manchester.”
Programme Controller Matt White said: “Our audience ranges from 25 year olds to 50 year olds, from football fans to rock and indie fans – and everyone in between.
“We’ve shuffled our line-up around to bring in even more presenters who know our city and understand the unrivalled music heritage that Mancunians hold dear, while uniting very well-respected renowned football pundits who can talk credibly about football in our region, whether that’s City and United or Stockport Town and Bury.”
DJ Clint Boon, who will remain in the 3-6pm drivetime slot, added: “Music Made In Manchester is our platform dedicated to the music scene in Manchester, celebrating old and new, from The Stone Roses to The Slow Readers Club.
“The show has its own dedicated YouTube and Twitter channels which champion up and coming bands and is quickly growing to be a well-known authority on the Manchester music scene.
“It really is an exciting time to be living and working in Manchester, so to have a radio station dedicated to promoting everything that’s great about the city, from the two top football teams in the country to the best bands and artists in the world, is what Mancunians want and need. XS Manchester is simply embracing a community spirit that’s never been stronger.”
From August, the XS Manchester Football Social will return, broadcasting weekdays from 6-7pm, featuring City and United legends Gary Owen and Micky Thomas, together with ex-BBC Radio Manchester commentator Ian Cheeseman and The Full Time Devils.
Sony-nominated DJ Hywel Evans moves from the XS Manchester weekend breakfast slot to take over Sveinsson lunchtime show.
