Sheffield agency Über has again worked with tombola on its sponsorship of I’m A Celebrity… Get Me Out Of Here!, which returns to ITV this Sunday.
Despite the whole production being moved from the Australian jungle to Gwrych Castle in North Wales, the agency’s “Mini Bug Camp” concept remains the same, with a range of new scenarios for the jungle critters.
Starting with a two-week ITV teaser spot, running all the way up to the first show on Sunday, the campaign will feature more than 30 all-new castle-based idents, and will run across the three-week duration of the show.
Über’s creative will also be used across a range of online mediums, and is aimed at building brand awareness around the tombola arcade brand, which sits within tombola’s gaming portfolio.
