PHA Group is to promote The British Rowing Indoor Championships.
The agency, which has offices in Manchester, Leeds and the South East, will handle the press office function around the competition.
This will include increasing awareness of the championships through feature placement, influencer engagement, as well as case study profiling.
“There were so many incredible moments at last year’s British Rowing Indoor Championships and we’re looking forward to many more this year,” said James Lee, Events Manager at British Rowing.
“I’m excited for us to be working with PHA to share the stories of those participants and encourage more people to get involved with indoor rowing.”
PHA already works as the agency of record for both The Boat Race and Henley Royal Regatta.
“It is fantastic to be working with British Rowing to help showcase the stories of athletic excellence across two days of jam-packed action at The British Indoor Rowing Championships,” added Dan Apostolos, Senior Account Director, Sport and Fitness at The PHA Group.
“Combining our fitness expertise and strong rowing credentials puts us in a great position to really add value to this year’s event.”
The championships take place in December at Birmingham’s NEC, with around 2,000 participants getting the opportunity to compete alongside members of the GB Rowing Team.
