The British Business Bank has recruited Angelene Woodland as its first chief marketing officer.
She will be based in Sheffield and head up its new Demand Development Unit. This has been established to build the profile of the government-owned business development bank, and its relationship with SMEs across the UK.
“I am delighted to be joining as Chief Marketing Officer and am excited to be working with an organisation that has such a strong purpose at its core – to make finance markets work more effectively for small businesses, so that they and the people they employ can prosper, grow and build UK economic activity,” she said.
“The creation of the new Demand Development Unit at the British Business Bank is testament to the focus being put on delivering a customer centred and compelling proposition to market, that meets the demands and needs of our customer segments. I cannot wait to drive forward the brand and customer engagement strategies with the team and to encourage and enable smaller businesses across the UK to seek the finance best suited to their needs.”
Joining from Bupa, where she was director of marketing communications, she has also held senior roles at Shop Direct Group and British School of Paris.
“Angelene has a wealth of industry experience and I am delighted she is joining our organisation at this exciting stage in our development. I look forward to welcoming her to the British Business Bank in this newly-created role and working with her to ensure smaller businesses across the UK are encouraged and enabled to seek the finance best suited to their needs,” added Keith Morgan, British Business Bank CEO.
The unit will operate across the country.
