Leeds agency Brilliant has appointed James Pilkington as social media director as it focuses on building a world-class social media team.
James, who joins the agency with over 10 years of social media experience, will play a pivotal role in driving brand transformation, fostering client partnerships, and leading a talented team.
With a career history featuring a mix of agency and in-house roles, Pilkington has worked across a variety of sectors including FMCG, retail, finance, manufacturing and events developing and activating social media strategies for both B2C and B2B audiences, using organic, paid and influencer marketing tactics.
Joining the team with a wealth of experience to share with the agency’s food and beverage clients, he says he is “Incredibly excited to be joining the Brilliant team. I’ve admired their work for such a long time, so it feels really special to be coming on board. There are plenty of exciting things in the pipeline, and I’m very much looking forward to getting stuck in and contributing to the work ahead.”
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Speaking about the exciting new appointment, Mike Davis, managing director said: “Bringing James on board as social media director at Brilliant marks another important step in the agency’s growth. We've built strong recognition as a specialist in social and content, and to further solidify our proposition we identified the need to bring on-board an experienced social first lead, who would bring clarity, collaboration and creativity to the role.
“James brings a keen understanding of how to build and develop high-performing social teams, from delivering quality work, new business development, and growing client relationships. And together, I believe we'll raise the bar across the board and help our team continue to elevate and do their best work for our clients.”
Brilliant is one of the North’s leading social-first creative agencies, specialising in helping food and beverage brands feel seen and heard via clearer strategies and more compelling content.
For well over a decade, Brilliant’s unique, insights-led approach has allowed clients to lead the conversation on social media, with a highly talented creative team that pride themselves on offering more personal, collaborative partnerships. The client roster includes many household names including Fox’s Biscuits, Thorntons, SPAM and SKIPPY Peanut Butter.
