A new esim, which has been designed to “disrupt” the travel data market is being launched with Leeds based Fox Agency.
BreatheSim has been made by global IoT connectivity provider, OV, to provide users with “cost-effective, hassle-free data” in over 70 countries.
Fox’s remit was to undertake global market research and develop the concept, brand and proposition. It has also created a market strategy and is overseeing the launch.
“As the world begins to reopen and international travel resumes post-pandemic, BreatheSIM is changing the game for global data usage. In line with our global focus, leading the launch of this eSIM solution is a huge win for the agency and sees us expand into yet another changemaking realm of tech,” explained Michael Dean, Head of Digital at Fox Agency.
Fox is also implementing a digital-led content marketing strategy with ongoing organic and paid activity across search, social, programmatic and influencer channels.
“Having worked with us to develop and launch the OV brand, we knew Fox Agency could provide the range and depth of expertise we required to introduce BreatheSIM to the market,” added Sutha Siva, CEO of OV.
Already available from Apple and Google in the UK, Ireland, U.S and Canada, as well as several European countries, BreatheSIM plans for further global expansion into new markets later this year with ongoing support and activity from Fox Agency.
