Bread & Butter Creative has completed the branding for NuWave, a new range of ‘mood-enhancing’ alcohol-free beers.
The Leeds-based brand design agency collaborated with the brand’s founders to create a bold identity that delivers a sense of attitude in line with the brand’s positioning.
The functional drinks category is a growing worldwide movement, as more drinkers seek healthier options to support their choice to ‘sober socialise’. NuWave has developed a proprietary blend of natural functional adaptogens and postbiotic supplements to take the category to the next level.
The brand’s look and feel is aimed primarily at Gen Zs, who are the fastest adopters of this movement, challenging societal norms and expecting more from life on their own terms. The new brand was created to redefine how you experience social moments, demanding more from life and defying convention.
Brendan Williams, co-founder & CEO of NuWave said: “Working with Simon and the team at Bread & Butter has enabled us to get to launch with our creative and marketing communication plans developed and finessed well ahead of time. I’ve personally enjoyed and endorse Bread & Butter’s creative approach and ability to deliver effective outcomes. We wouldn’t be as confident of a highly successful launch without them”
Bread & Butter Creative will continue to provide creative support as NuWave grows, starting with the development of concepts for social media and future brand awareness campaigns.
Simon Morgan, founder of Bread & Butter, said: “This is an incredibly exciting project for an equally exciting brand. Working with such a progressive client has helped push our creativity. It’s incredibly refreshing to partner with a brand that isn’t afraid to stand out from the crowd and be different.”
