Brazen’s recently launched Newsroom off-shoot has won its first client, following a competitive pitch.
The operation specialising in “newsmaking and newsjacking” will be handling the consumer PR for online marketplace, OnBuy.
Its role will be to drive awareness and steal share of voice from Amazon, eBay and Etsy.
“We absolutely love disruptive challenger brands at Brazen and felt there was a real synergy between OnBuy’s ambitions for brand fame and the specialist skill of our news team to be able to drive and ride the news agenda,” explained Brazen MD, Sasha Marks.
“At a time when the cost-of-living crisis means every penny counts, marketplaces are becoming even more popular for both buyers and sellers for their convenience, value and transparency. As OnBuy offers a strict non-competitive approach, there’s a real opportunity to win hearts and minds.”
At the turn of the year OnBuy opened an office in Manchester, as part of its plans to achieve unicorn status.
“We were hugely impressed by Brazen’s news expertise. This, alongside the agency’s creativity and clear understanding of our brief, meant they were the clear choice when it came to appointing a PR agency,” said Michelle Cross, PR Manager at OnBuy.
“Our partnership with Brazen Newsroom has enjoyed a very strong start – recording our biggest share of voice figures yet, which is crucial for a challenger brand, and we’re looking forward to seeing what we can deliver together in future.”
