Brazen is to manage a second coffee product from the UCC Coffee group.
Last year, the Manchester agency won a competitive pitch to raise the profile of Lyons coffee bags and it will now be handling threesixty°.
Its brief is to launch the brand to the consumer media, raise awareness and drive sales. This will include growing and managing its social communities and creating content.
“We’ve been hugely impressed with the work that Brazen has done for Lyons coffee bags, so it was a no brainer when it came to a PR, social and content partner,” explained Nicole Hartnell, marketing manager for UCC.
“As a nation we drink 95 million cups of coffee every day and we’re confident, with Brazen’s support, threesixty° will soon be fuelling the nation’s mornings.”
Campaigns will include an experience-based competition, where the winner will be creating content as they document their journey to the origins of coffee.
Brazen will also be providing press office support.
“We always start our day with a good strong coffee and so it was music to our ears when UCC asked us to launch its third biggest coffee brand to the UK media. We’ll be taking a bold, full-bodied approach to reflect the brand,” said Brazen director, Sasha Marks.
