Brazen has been appointed by Times 100 Fastest Growing Businesses in the UK-listed jewellery and accessories brand, Abbott Lyon.
The global etailer has seen phenomenal double-digit growth since its inception in 2015 and has an impressive, star-studded line up of brand ambassadors including Stacey Solomon, Molly Smith and Olivia Attwood.
The partnership will see Brazen activate a JAWTOFLOOR® campaign to ensure Abbott Lyon is the must-have luxurious yet affordable gifting brand this Christmas, amplify its talent and influencer partnerships and ATL campaign, alongside executing a best-in-class traditional and digital press office to secure both coverage and clicks.
Abbott Lyon awarded Brazen the contract following a competitive pitch, adding to the agency’s expanding retail and fashion division, which includes La Redoute, wilko and The Range, headed up by corpsumer director, Corey Kitchener and senior account director, Daisy Brooks.
Sasha Makel, managing director at Brazen, said: “Abbott Lyon is a true success story. Its founders Jezz and Asha Skelton, spotted a real gap in the market and have truly cornered it. But, as with all market leading brands, the competition in the space is heating up.
“Our job is to position Abbott Lyon as the original and best personalised, luxury yet affordable jewellery brand and help turbo-charge awareness in the next phase of growth and we couldn’t be happier to be joining them on this exciting journey.”
Jezz Skelton, founder and managing director at Abbott Lyon, said: “We were immediately impressed by Brazen’s obvious enthusiasm for and understanding of our brand and consumer. The team’s expertise and proven track record in both making fame for brands and delivering tangible results is just what we need as we continue to scale.”
