Brawl has revealed the new identity for The Right Fuelcard Company.
The Leeds agency worked on strategy, brand identity, market positioning and new brand guidelines for the firm.
The Right Fuelcard Company is an independent distributor of fuel cards, partnering with Shell, BP and Esso, along with supermarkets. The rebrand enabled it to bring together several sub-brands.
“Our new brand gives us a great platform for growth and sets us apart in the market. Working with Brawl was a true partnership experience, and they went to great lengths to get under the skin of the business,” said Tiphani Fisher, Marketing Manager at The Right Fuelcard Company.
Dan Elger, Client Partnerships Executive at Brawl added:
“The Right Fuelcard Company is a fast-growing business with big expansion plans, and it is great to be a part of that journey. Our creative team really delivered on this project, and the new brand helps to define the business in a competitive marketplace.”
