Leeds-based integrated agency Brass has been appointed by The Tofoo Co. to work on a six-figure brief covering creative brand development, paid media and PR.
During the next year, Brass will be working on a paid media campaign with creative across Facebook and Instagram in addition to providing PR and influencer engagement support.
David Knibbs, Director at The Tofoo Co. said: “We’re thrilled to have Brass on board to help us dramatically expand the number of households who enjoy eating Tofoo every day. Naked Tofoo is already the best-selling tofu in the UK and is helping to transform meat free meals.”
Lucy Baird, Head of PR at Brass, added: “We’re really excited to work with this dynamic brand and collaborate to challenge the status quo in the category as well as the nature and role of the product.”
