Brandon unveils new Webbox Naturals brand identity

“Brandon has been a fantastic partner from start to finish; they created a number of design concepts that we loved and this one just jumped out as delivering the new face to the Webbox Naturals brand. An identity that could take us forward and drive brand growth in the next 2-3 years, with new listings and an exciting pipeline of innovation ahead. We fell in love with the new design from the outset and can’t wait to see them pop on-shelf when pet owners hopefully feel the same as we do.”

Steve Conchie, Creative Director at Brandon, concludes: “Our primary goal was to break the mould in the pet food category, which collectively still uses lots of redundant design codes.

“As we explored, it was clear that by simply covering logo’s on various packs you’d be hard-pressed to differentiate one brand to the next.

“In terms of the design aesthetic, we wanted to not just jump off the shelf, but build some strong brand iconicity, something that could also flex to create more emotional connections with pet owners beyond the packaging. 

“The simple paw print holding device added some bold new brand equity and shelf blocking. Sitting alongside the introduction of a fresh colour palette across the Webbox Naturals range. The name change to Naturals was the simplest part of the job, a no-brainer in fact, as everyone was calling it that in conversations from the outset.”