Yorkshire-based independent performance marketing agency Green Ginger Digital has been selected by New York-based fashion and lifestyle retailer Madison’s Niche to lead its performance marketing strategy.
The partnership represents a significant step for Beverley-HQ’d Green Ginger Digital as it expands its international client base.
Madison’s Niche is a boutique ecommerce brand known for its carefully curated collection of women’s clothing, home décor, gifts, baby products and accessories.
With premium brands such as Free People, French Connection and Lilla P in its portfolio, the retailer is focused on scaling its online sales, targeting 20% year-on-year growth at a 4:1 return on ad spend (ROAS).
The opportunity came through a referral by the agency’s Klaviyo partner, Get Better, and Green Ginger Digital was chosen for its proven track record in delivering growth-focused, data-driven performance marketing strategies.
Madison’s Niche required a more sophisticated and strategic approach across paid search and paid social, moving away from a legacy setup overly reliant on Performance Max and bulked product campaigns.
Emily Falkingham, co-founder and performance marketing director at Green Ginger Digital, said: “We’re looking forward to supporting Jen and the Madison’s Niche team as they scale. This is a great example of how a UK agency can deliver strategic and agile support to ambitious international retailers. We’ve already generated strong forecasts, and now we’re focused on making them a reality.”
Jennifer Roman, director of Marketing and ecommerce at Madison’s Niche, added: “Green Ginger’s insight and strategy gave us confidence from day one. We’re thrilled to be partnering with a team that understands our growth goals and brings fresh energy to our performance channels.”
Green Ginger, established by Emily Falkingham and Nick Cranwell, is committed to delivering profitable growth for ambitious businesses by streamlining the agency experience and making it simple and effective for clients to achieve their goals through digital strategy, SEO, paid search, and paid social media.
The independently owned agency serves a diverse range of clients, both locally and nationally, and Madison’s Niche joins a growing client list which includes Urban Lockers, Face the Future, PACK’D and MKM Building Supplies. In 2023, Green Ginger Digital was named one of Prolific North’s Independent Agencies to Watch.
