Naturo natural pet food brand is launching a new multi-channel campaign in September, including a significant six-figure investment on TV.
The broadcasting campaign will last for a month, with a significant spend on TV, VOD, paid search and paid social.
Leeds multi-channel marketing agency Boutique will spearhead the campaign, which includes ITV, More4, Film4, Virgin Media ROI, ITV Hub, All4 and further support on search and social media to help increase converting web traffic and to support the wider objective of increasing brand awareness.
Boutique both developed the creative brief and intricately tailored the plan to reach Naturo’s target audience, teaming up with 10 Associates for the creative outputs.
Activating their D.I.S.C.O model designed to apply rigour and accountability, whilst tracking the customer journey through Data, Insight, Strategy, Channel and Outcomes, in-depth profiling and data analysis has resulted in a highly refined campaign that directly targets consumers across the UK and Ireland.
Boutique is well-placed to drive Naturo’s ‘nose best’ campaign with extensive experience in leading bespoke, strategically led multichannel campaigns. The main aim is to connect with existing brand-loyal Naturo customers, whilst making the product the number one choice for conscientious dog owners. As well as targeting consumers directly, the status of the brand will help strengthen retailer relationships and grow trade listings too.
Simon Bollon, managing director of Boutique, added: “Asides from Naturo’s new media campaign being next level cute, we’ve had so much fun working with a brand that fully believes in its product. At Boutique, we are well known for our specialism in tailored media spend but less so for the development and ownership of the creative brief, and we’re excited to see effects of our partnership with 10 Associates come through over September.”
