Leeds multi-channel marketing agency Boutique is adding Black + Decker to its portfolio of home interest accounts.
Leaders in designing and manufacturing easy-to-use tools and DIY equipment, Black + Decker is a household name within the home improvement space.
The brief will see Boutique leading on a range of PR tactics and campaigns that have been tailored to increase brand awareness and boost seasonal sales.
The agency is well-placed to manage the account, with a spectrum of experience in the home and outdoor sector such as kitchen specialist Kutchenhaus, and an extensive portfolio of working with similar brands including toolmaker Ryobi.
Simon Bollon, managing director of Boutique, said: “This is one of the proudest wins we’ve had as an agency and on a personal level, its one I honestly couldn’t wait to tell my dad about! We have a whole host of experience in the home and garden industry and are more than confident that we can meet the goals of this client with our tried and tested tactics and solid journalist relationships within the home interest sector.”
Tim Winstanley, senior brand manager at Black + Decker added: “I wholeheartedly believe this PR strategy from Boutique is what we need at Black + Decker and I’m looking forward to this becoming a long term relationship. The team have filled me with confidence from the very start at every interaction.”
