Bottled Imagination has been appointed by fashion brand Bench to lead its PR activity across the summer, following a competitive pitch.
The PR campaign aims to celebrate Bench’s 35th birthday, emphasise milestone achievements and contribution to the fashion industry and strategically promote its latest collection to a fresh audience.
Bench will be working with Bottled Imagination on ongoing reactive PR activity, influencer engagement and a PR event.
Katy Powell, co-founder and PR director at Bottled Imagination said: “This is the perfect brief for us. We’re looking forward to working alongside an amazing team at Bench, bringing innovation and creativity to make some noise around an incredibly nostalgic brand!”
Natalie Williams, Brand Marketing Manager at Apparel Brands added: “We’re really excited to team up with Bottled Imagination to launch our newest collection. We were really impressed by the ideas presented in the pitch, which took the brief in a direction we weren’t expecting”.
