Boost Drinks has appointed Adrian Hipkiss as its new Marketing Director.
Hipkiss joins the Leeds-based energy drinks firm from Tangerine Confectionary, where he was International Sales Director for almost 3 years. Prior to that he held senior roles at Aunt Bessies and Merck.
“We are delighted to welcome Adrian to the team. His appointment as Marketing Director marks an important milestone in our evolution and by working as part of the leadership team he will help shape the future growth strategy and steward the brand future fit,” explained Simon Gray, Managing Director and Founder.
“I look forward to working together to build upon our strong foundations and ensure we have a robust brand strategy and infrastructure to deliver Boost’s growth ambitions both in the UK and overseas.”
Working alongside Gray, he will be responsible for building brand engagement and helping to build a “sustainable long-term growth strategy for the business.”
“I am thrilled to join Boost Drinks as Marketing Director. It’s an incredibly exciting time for the business and we have a great opportunity to build on our strong position in the independent retail market and cement brand affinity with shoppers,” he said.
