The National Theatre has chosen leading digital agency Bolser to execute a global search engine and app store optimisation programme for its theatre home streaming service in the UK and globally.
Bolser will audit National Theatre at Home’s existing platform and assets to create a clearer journey for online users discovering the platform, while amplifying its search presence. It will also include the optimisation of its presence across both the Apple and Android stores, making the platform more accessible for audiences.
National Theatre at Home was launched following the success of the NT’s streamed series of filmed plays in 2020. Sixteen productions resulted in 15m views in 173 countries. There are now over 80 productions on the platform with new titles added each month. Top shows with all-star casts available on the platform includ Fleabag with Phoebe Waller-Bridge, The Seagull with Emilia Clarke and Frankenstein with Benedict Cumberbatch.
“Working with such an iconic organisation/a hub for creative excellence is incredibly exciting for us as an agency,” said Ashley Bolser, founder and MD, Bolser. “We hope to amplify the success they’ve already achieved and help engage a wider audience of theatregoers.”
