Leeds-based garage door manufacturer Garolla has launched a new website and digital strategy following a major digital transformation performed by Bolser.
The agency, a neighbouring Leeds-based business, was appointed following a competitive pitch last year.
Since launching in 2017, Garolla has grown rapidly and is now recognised as one of the UK’s leading electric garage door manufacturers, with a national network of over 100 franchisees.
Having once operated with a simple Word Press site, the brand needed a digital presence that matched its reputation. Over six months, Bolser has delivered a comprehensive digital strategy, UX design, web development and SEO work, revealing a new and improved Garolla brand.
“It was clear from the first presentation that Bolser were the right digital agency for us.” Says Louis Johnson, chief marketing office at Garolla. “They had thoroughly researched the market and understood the goals for our digital transformation, as well as our objectives for the new website.”
Bolser performed a full discovery process to better understand existing customers and potential new audiences. Using the findings, Bolser was then able to create an optimised customer journey, tailored to each of the groups with relevant information.
The result is a fast, secure and frictionless customer journey through the new site. Other aspects include a newly digitised catalogue of brand assets and products, enhanced search engine optimisation, new and improved content management system and a streamlined process to handle new business leads.
Google performance scores for Garolla are now at the highest possible level (100/100) and the company is ranked 4.7 out of 5 stars on Trust Pilot.
