Manchester insurtech Ripe has announced the acquisition of boat insurance specialist GJW Direct, the completion of a sale that was first announced in October 2024.
Founded in 1826, GJW Direct is a non-commercial marine insurance business which has a strong heritage, known for offering high-quality services and comprehensive cover for a range of boats. GJW Direct’s proposition seamlessly aligns with Ripe’s customer-centric ethos and cutting-edge products.
GJW Direct will benefit from Ripe’s technology and marketing expertise, setting the stage for future growth. GJW Direct’s products have been re-built on Ripe’s proprietary technology platform, Juice, which will transform the way policyholders experience insurance, harnessing data and technology to deliver an enhanced customer journey.
Together with Ripe’s existing products in this space, Insure4Boats and previously acquired Craftinsure, this acquisition increases Ripe’s boat insurance market share – positioning Ripe at the forefront of marine insurance.
Danielle Champion, managing director of previous owner Munich Re Specialty – Global Markets, UK, said: “GJW Direct has been a valued part of Munich Re Specialty for over two decades. This is a great next step for the brand, and we wish Ripe every success as they move forward in driving the future growth of GJW Direct. I’d like to thank the customers of GJW Direct for their trust and continuous support during Munich Re Specialty’s ownership of this prestigious brand.
“Munich Re Specialty’s decision to sell GJW Direct was driven by a reflection on our strategic goals and plans for the next stage of our own growth. Our Specialty strategy in the UK regional market will continue to advance in the coming years and we are excited to progress our offering of specialty solutions for today’s dynamic challenges.”
Alan Thomas, CEO of Ripe, added: “The acquisition of GJW Direct represents a transformative moment for Ripe’s growth strategy. By integrating this prestigious brand with over 190 years of heritage into our portfolio, we’re not just expanding our market presence—we’re combining historical expertise with modern technology. Our proprietary platform will enhance the customer experience for GJW Direct policyholders while preserving the brand’s trusted reputation. We are thrilled to welcome GJW Direct policyholders to Ripe.
“This acquisition solidifies our position as a leading specialist in the UK marine insurance market and demonstrates how our technology-focused approach can drive growth for established insurance businesses. We’re actively pursuing further opportunities with like-minded specialist and SME propositions and expect our M&A pipeline to continue to deliver.”
