Manchester-based Blume has made its first acquisition under new CEO, Alex Kenny.
Kenny took over from Dez Derry just over a year ago and has signed a deal to bring Claims.co.uk into its legal marketing collective.
The Belfast company has become one of the best known online personal injury brands over the last 10 years.
“Our marketing collective has expanded significantly over the last six months, and we’re expecting double digit growth again next year,” explained Kenny.
“Ensuring we can deliver the right number of the right quality cases is key to making that level of growth a success for our collective. While we generate the majority of our leads ourselves, we’ve been really impressed by the Claims.co.uk team, both with the quality of their leads, the return on spend for the collective, and their considerable marketing experience in the sector.”
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Claims.co.uk has grown its share using a combination of targeted content marketing, strategic social media engagement and paid advertising campaigns.
It will continue to operate as a separate entity, maintaining its brand and operations in Belfast. The company’s current leadership team, led by MD and Founder, John Quail, will also remain in place.
Quail said of the deal:
“Joining Blume marks an exciting new chapter for us. We’ve supplied marketing collectives with high quality personal injury enquiries for over a decade and Blume’s contact centre performance, use of data, and passion for client care has been particularly impressive to us.
“It will allow us to grow the business alongside Blume’s own panel growth, while providing the added resources and benefits that come with being part of a larger group, and our clients will benefit from the new combined business capabilities.”
Kenny added:
“We’ve worked with Claims.co.uk for over 12 months now, and are really excited to welcome them to Blume. John has built a fantastic business and brand, and the collaboration between marketing teams will allow us to innovate and amplify our efforts so we can capitalise on new business opportunities as well as grow our law firm panels.”
