Black Lab Digital has entered a strategic partnership with Imagination, one of the world’s largest independent brand experience agencies.
The collaboration aims to strengthen Imagination’s global digital presence and transform their organic search strategy across international markets.
The partnership emerged from an unexpected source: what began as a website redesign tender evolved into a comprehensive digital transformation initiative. Black Lab Digital’s deep understanding of Imagination’s market challenges led to a broader strategic engagement focused on maximising Imagination’s digital investment and global reach.
Under the partnership, Black Lab Digital will provide comprehensive digital services including:
- Website migration oversight to preserve and enhance SEO value
- Global keyword strategy expansion beyond brand terms and UK-focused keywords
- Solution-based content optimisation aligned with Imagination’s service offerings
- Technical SEO implementation and monitoring
- Integration of PR activities with organic search strategies
- Ongoing support for individual solution teams’ content development
“After our first meeting with the Black Lab team, I was confident in their ability to guide us through the website relaunch and build on the existing foundations,” said James Nash, global digital marketing manager at Imagination. “Their approach to our content strategy shows a clear understanding of our solutions, our ideal audiences, and our goal of improving visibility for commercially valuable terms.”
Sydney Fisher, global PR and marketing manager at Imagination, added: “Black Lab understood that we had to blend our PR and content activity with technical and creative SEO tactics. This is something easier said than done. Our journey to create great content together is still in its infancy, though it’s clear, even at this stage, that they’re a partner we can work with to deploy impactful content that performs well for PR and organic search rankings.”
James Starkey, director at Black Lab, said: “They saw that we understood their market. There were challenges in organic visibility that we could help overcome through our research. Our focus isn’t just on keyword density – we’re carefully capturing traffic that is relevant and highly likely to have intent or wish to engage with the brand.”
The partnership represents a significant step forward in Imagination’s digital transformation journey, combining Black Lab Digital’s technical expertise with Imagination’s creative excellence to enhance their global digital presence.
