Online sports nutrition brand, Myprotein, is to be available in 1200 Boots stores, its biggest in-store launch with a single retailer to date.
Nearly 80 products will be available at the high street retailer and it comes as owner, THG Nutrition, seeks to increase offline sales of the product to 25% over the medium term.
“We’re incredibly proud of the journey we have been on over the past 12 months, and how Myprotein is continuing to evolve,” said Neil Mistry, CEO of THG Nutrition.
“This year marks Myprotein’s 20th anniversary, so it’s fitting that we’re achieving another significant milestone on our journey to becoming the world’s most empowering health movement. Boots is a trusted retailer amongst UK consumers, so this launch is a great opportunity to diversify the range of health and wellness products available to customers in-store. This expansion also allows us to diversify our own customer base, as we work to educate consumers on the benefits of protein, no matter your exercise levels,” Mistry added.
THG Nutrition is part of the North West-based listed company, THG plc, which also includes THG Beauty and THG Ingenuity.
