West Yorkshire digital agency The Bigger Boat has been appointed to kick-start a scheme to unlock the enterprise and employability potential of University of Huddersfield students.
Following a competitive pitch win in April 2019, The Bigger Boat was instructed to design a series of sessions covering key career kick-off skills including branding, business finance and marketing for students.
Creative director Doug Main is leading on the project, along with account manager (and Huddersfield alumni) Grace Lenihan (both pictured above). It is set for launch in the build-up to Fresher’s Week this September.
Main said: “Being a start-up ourselves, we’re cut from the same cloth, so feel we’re in a really strong position to be able to tailor a creative way to offer the crucial and useful guidance that people need – and answer the questions they might be struggling with when going it alone.
“This project will be a great way for us to form even stronger bonds with the local economy, and we always love working with those who share the same values as us – which The Enterprise Team does in spades. We are looking forward to seeing how these workshops help the university’s talent become successful, sustainable and sought-after entrepreneurs.”
Philip Clegg, head of Enterprise and Entrepreneurship at the University of Huddersfield, added: “We’ve been able to gain a ‘fresh pair of eyes’ perspective from The Bigger Boat in terms of how we approach such a challenge, and successfully change direction, focus and style – which could make a huge difference to our target market.
“Doug, Grace and the team truly understand what it means to set up a business, so when the opportunity came to work with them on this project, we jumped at the chance.”
