DCM Studios has produced a major new advertising campaign for BAFTA to inspire the next generation of creative talent.
Fronted by double BAFTA-winner, Big Zuu, it launches across cinemas today.
DCM Studios is the creative off-shoot of Manchester and London agency, Digital Cinema Media.
The 60” ad showcases the diversity of career pathways into the screen industries, from writing to wardrobe and coding to camera-rigging.
“We’re thrilled to have worked with BAFTA on this campaign. The power of the cinema environment extends beyond the movie, offering an immersive unique space that drives engagement in the same way the power of BAFTA extends beyond the iconic BAFTA mask,” said Jeremy Kolesar, DCM Studios Creative Director, Digital Cinema Media/
“We came up with the idea of looking behind the mask to deliver a unique brand narrative that celebrates and raises awareness of the role BAFTA plays within the UK arts scene, engaging new cinema audiences to discover ways they can get involved.”
The film includes behind the scenes content and clips from films including Skyfall, Get Out and 1917.
