BGN, the Manchester-based brand-led design and digital agency, has created and delivered a brand new consumer-facing website for popular soft drinks brand Rio.
BGN won the project earlier this year after winning a three-way competitive pitch.
The core aim of the new site launch, which was built in Craft CMS, is to generate both brand awareness and credibility amongst Rio’s core target markets. An animation style has been rolled out across the website, whilst the creative is centred around a cohesive and on-brand tropical rainforest theme that reflects Rio’s blend of flavours – from orange, guava and apricot to mango and passion fruit.
Rio is a blend of 10 per cent real fruit juice in lightly sparkling water. It is available in a 330ml can and 500ml and 1.5L PET options. It also comes in a ‘light’ version which contains no added sugar.
The new website is a hub of useful information where consumers can learn more about what Rio stands for and engage with its lifestyle-led content, including an easy-to-follow recipe section that is inspired by tropical flavours, and two summer playlists – one of which was curated by Geoffrey, the brands marmoset mascot. Geoffrey also appears in the newly created Fruitilicious interactive game which challenges visitors to test their dexterity and hand-to-eye coordination.
David Newton, creative director at BGN, said: “The digital landscape in the soft drink sector can sometimes be a bit flat so we were determined to create something really special for Rio. We wanted the new site to be productcentric, but it also needed to be underpinned by its core brand values and inspirations – especially how it truly does deliver a taste of the rainforest. The animation approach that we’ve adopted elevates the whole creative and makes the site come to life.”
Lucy Manby, brand manager of Rio, added: “BGN has done an amazing job and has created a site that is a true reflection of the Rio brand. The vibrant and colourful rainforest theme resonates perfectly with the brand and wider messaging, whilst the interactive elements are sure to gain traction and hold people’s interest.”
Rio has nationwide distribution in convenience retail and the food service sector. It is also sold directly to consumers via Amazon and is available at Hall and Woodhouse pubs which are located across the South of England.
