Betfred says it will be the only bookmaker to air a live television preview of the Cheltenham Festival across its stores and social media.
The company, which has a television operation based out of MediaCityUK, will be live throughout the event, hosted by its presenting staff, plus owner Fred Done and jockeys.
Ahead of the Festival it has produced a series of features with trainers including Willie Mullins, Nicky Henderson and Paul Nicholls and enlisted Zut to create a Peaky Blinders-inspired promotional film.
