Lancashire bed and mattress retailer, Bensons for Beds, has turned to London agency, the7stars to handle its UK media planning and buying.
The competitive pitch process, which was handled by Aperto, also included Phd and Wavemaker.
the7stars, which takes over from VCCP and Sygzgy, will work on a 3-year advertising plan to grow the brand.
“We’re very much looking forward to working with the7stars as we embark upon our three-year transformation programme and the opportunities that lie ahead to reach new audiences,” said Helen Nunn, Bensons for Beds’ Marketing Director.
“The team at the7stars demonstrated a clear vision to support us in achieving our short and longer-term objectives as well as their proven experience in transformation growth. Digital transformation is key to our strategy and the team will enhance our capabilities in achieving an omni-channel strategy”.
The Accrington-based firm is currently undergoing a “major transformation programme” after becoming a standalone business in 2020.
That was backed by European retail investor, Alteri. The changes include the opening and relocation of new stores and the launch of vegan-friendly products.
“We are incredibly excited to start work for Bensons for Beds. It’s a business with a huge opportunity and very big ambitions,” added Jenny Biggam, founder, the7stars.
“During the pitch process we discovered the importance of a good night’s sleep and the value that consumers place on the perfect bed. We have some great ideas to convert enlightened consumers into happy Bensons’ customers.”
the7stars is the UK’s largest independent media agency with billings of more than £400 million and clients including Iceland Foods, Nintendo, Entain and First Rail.
