Benenden Health has revealed its first national out-of-home advertising campaign, created by McCann Leeds.
The national provider will be targeting London, Manchester, Birmingham, Glasgow, Leeds and York with the campaign, which is supported by television and radio.
The creative is a continuation of its ‘Britain, We’ve Got You’ messaging and aims to “tackle the myth that private healthcare is expensive and not accessible.”
“I have always been excited and driven by the idea that Benenden Health would be seen in most major cities across Britain, and after years of successful marketing activity and increased brand awareness it was time to test this huge awareness-raising channel,” said Natalie Walker, Chief Marketing Officer at Benenden Health.
“Our brand promise of ‘Healthcare Done Different’ remains at the heart of our ads, showing a simple healthcare service with no exclusions, affordable price, and with creative and faces that commuters will resonate with.”
Olly Sowden, Managing Director at McCann Leeds added:
“It’s incredible to see the Benenden brand out in the real world, on the streets of Britain. Outdoor advertising aligns so much with this campaign – getting out into the communities of Britain to tell them ‘we’ve got you’. I’ve seen it a number of times, and the vibrancy and boldness has stopped me in my tracks. I hope that’s the same for everyone!”
The advertisements follow Benenden Health’s integrated ‘Time for a Check-In’ partnership with Channel4.
