North West based jewellers, Beaverbrooks, is sponsoring programming across Channel 4, E4 and More4 as part of a 2 month deal with the broadcaster.
Channel 4 Sales has partnered with Republic of Media for the festive campaign, which will run around Kirstie’s Handmade Christmas and An Alpine Christmas by Train alongside classics such as The Snowman, The Tiger who Came to Tea and Mog.
The brand will also sponsor content across UKTV and Warner Bros. Discovery channels – including U&GOLD, U&Dave, U&W and U&Yesterday.
“We are so excited to be launching our sponsorship of Festive Entertainment across Channel 4 and its’ partner channels. It’s a great opportunity for Beaverbrooks to reach such a large audience at a key commercial time of year,’ said Grace Yates, Brand Manager at Beaverbrooks.
The rotating set of idents will highlight “the unique relationships and sentiment behind gifting moments during the festive period.”
This will be supported by Hidden Gems, a 4Shorts social branded entertainment series across Instagram, TikTok, Facebook and YouTube. This is produced by 4Studio Productions, as contributors receive gifts alongside a heartfelt message from a loved one.
“Teaming up with Channel 4 for their Festive Entertainment sponsorship is an exciting way for Beaverbrooks to showcase their spectacular product range, at the heart of the holiday season and key trading period,” said Laura Behan, Head of AV at Republic of Media.
“We’re looking forward to connecting with viewers during this magical time, creating memorable moments”.
The deal is the 24th this year for Channel 4 Sales as part of its ad sales representation for UKTV and Warner Bros. Discovery.
“With the holiday season fast approaching and many people’s minds go to loved ones, Beaverbrooks is the perfect sponsor for this strand,” added Nick Archer, Client & Business Development Leader at Channel 4.
“As well as sponsoring great festive content on Channel 4, this deal also allows us to showcase our work as a leading sales representative for media owners and it furthers our wonderful relationship with Republic of Media.”
