Siobhan Chesher, the head of Beattie’s Manchester office, is to lead its UK-wide B2B division.
Chesher will continue to head the agency’s Manchester team while overseeing its B2B account portfolio and driving new business across sectors including technology, the built environment and manufacturing.
Chesher, who joined Beattie Communications in 2005, said: “I’m proud to be leading a team of experienced B2B marketing professionals at Beattie who live and breathe their specialisms and provide strategic consultancy to some of the UK’s most high profile businesses.
“In what are set to be challenging times ahead for many industries, effective communications has never been so important, and now is the ideal time for businesses to review their strategies and plan ahead for success.”
Beattie’s B2B division, which works with the likes of Wates Construction, Norbord and the Institution of Civil Engineers, has a team of 18 PR, digital, social and content specialists.
Laurna Woods, CEO at Beattie, added: “Siobhan brings a wealth of knowledge, experience and passion to our B2B team at Beattie and I’m confident she can build on the team’s reputation for providing outstanding strategic counsel to clients.”
