The BBC has revealed the visual identity for the forthcoming Eurovision Song Contest 2023, which will be held in Liverpool in May.
The new slogan “United by Music” demonstrates the unique partnership between the UK, Ukraine and host city Liverpool to bring the 2023 Contest to audiences across the globe and “the incredible power of music to bring communities together.” It also reflects the very origins of the contest, developed to bring Europe closer together through a shared TV experience across different countries.
With over 160 million viewers watching last year, the look of the vibrant, wider identity celebrates this shared cultural experience as “millions of hearts beat as one.” Inspired by the Ukrainian and UK flags, the colours used are designed to reflect the joy and diversity of the contest.
The typeface used is called Penny Lane, inspired by the twentieth-century cast-iron signs displaying Liverpool street names and a nod to the city’s rich musical heritage.
Designed through a creative partnership between Superunion agency in the UK and Ukrainian creative studio Starlight Creative, the new brand will first be seen by viewers during the Handover and Allocation Draw programme on BBC Two and BBC iPlayer tonight, January 31, from 7pm.
In Liverpool, the iconic St George’s Hall and the Liverpool sign at Liverpool ONE will be dressed in the brand this week before it’s rolled out wider across the city in April.
Martin Green CBE, managing director, Eurovision Song Contest 2023, BBC said: “The 2023 Eurovision Song Contest will be a truly special event and the creative look is a big part of creating that magic. This year’s identity sums up perfectly the amazing partnerships across the Contest and more importantly the power of music to bring people together across the world.”
Today also sees the launch of the BBC’s Eurovision podcast, Eurovisioncast, made by the team behind hit podcasts Newscast and Ukrainecast. Turning their attention to the biggest music contest in the world are the four hosts: Eurovision winner Måns Zelmerlöw; Eurovision fan, BBC Breakfast’s Nina Warhurst; BBC News’ Eurovision Reporter Daniel Rosney and Radio Merseyside presenter Ngunan Adamu.
Eurovisioncast will bring the inside gossip on plans and unique insights on the competition. Listeners will also hear from former contestants, those set to take part in the 2023 Contest and celebrity fans. The first episode of the weekly podcast is available now on BBC Sounds and will be broadcast on BBC Radio 5 live and BBC Radio Merseyside.
