Bauer Media is to launch its third national radio station in as many months – a station entirely dedicated to country music, based in Manchester.
Country Hits Radio will sit alongside newly launched Hits Radio and Greatest Hits Radio and be the UK’s first national country music station. It will be available on DAB digital radio and online.
Bauer is hoping to tap into a growth in interest in country music in the UK, with album sales topping 1.9m in 2017 and singles sales up over 31% in the last six years.
Country Hits Radio will look to appeal to country music lovers aged between 25 and 44 with a playlist including Keith Urban, Thomas Rhett, Maren Morris, Florida Georgia Line, Dan + Shay and Carrie Underwood.
