ZOE, the science and nutrition company which Steven Bartlett’s Flight Fund backed with $2.5m in 2023, has acquired podcast production and promotion company Fascinate Productions, which has created the brand’s top health podcast ZOE Science & Nutrition since launch.
The acquisition will allow ZOE to build on the continuously growing popularity of the world’s largest nutrition podcast, leveraging Fascinate’s expertise in podcast production and marketing.
Founded in 2019 by Richard Willan and Sam Brown, the company focused on the creation of podcasts for clients within the startup community.
The ZOE Science & Nutrition podcast features the world’s top scientists as they explain the latest health and nutrition research, translating it into practical advice for their engaged community of millions of monthly listeners.
Hosted by ZOE’s CEO and co-founder, Jonathan Wolf, the show regularly features co-founder and world-renowned scientist Professor Tim Spector and ZOE’s Chief Scientist Professor Sarah Berry, in conversation with evidence-based, influential guests such as Dan Buettner, Dr. Mary Claire Haver and Dr. Peter Attia. Popular show topics include gut health, intermittent fasting, dementia, and exercising for longevity.
The acquisition continues ZOE’s commitment to “providing science-led, accessible advice to millions.” ZOE hopes to further expand the podcast’s reach in its mission to improve the health of its listeners through providing educational, engaging content on health and nutrition – increasing its visibility both in the UK and globally.
CEO Wolf, said: “ZOE’s mission is to improve the health of millions, and free education is a big part of this. The podcast allows us to share accessible, science-first advice with millions of people around the world.
“We think we found the right team right from the outset, by working with Fascinate Productions. They bring end-to-end expertise in this medium, so we’re thrilled to welcome them to the ZOE team to further build on the show’s success.”
Richard Willan, CEO and co-founder at Fascinate Productions, added: “We are thrilled to join forces with ZOE and contribute to their important mission through our podcasting expertise. Our team is passionate about ZOE’s mission and we’re dedicated to supporting ZOE in its efforts to empower individuals to make informed choices about their health and well-being.”
ZOE Science & Nutrition, the world’s largest nutrition podcast, currently has over 3.5 million monthly downloads. Listenership has grown continuously since launching in March 2022, and the show is a regular number 1 on Apple podcasts.
