Bakery industry specialist BAKO Group has extended its brief with Limitless PR to improve brand awareness and understanding with its customers across the UK.
With hubs in Preston, Durham and Wimbledon BAKO distributes bakery products to customers nationwide with a multi-temperature fleet of over 70 vehicles. Established over 50 years, and with a turnover in excess of £100m, the company provides independent bakers and caterers with a wide range of ingredients and finished products from quality suppliers, as well as its own BAKO Select branded range.
BAKO first appointed Limitless in July 2019 to handle media relations focussing on the bakery trade and local press. It has now expanded the brief to include more holistic tactics aimed at championing the bakery industry as a whole, while also targeting new and broader customer sectors.
Limitless director Greg Wilson said: “We are extremely pleased to be expanding our campaign for BAKO. As a company, they have a colossal impact and presence in the lives of independent bakers across the UK. During the pandemic they did great work to support the industry, talking to their customers and developing services to provide support where they needed it most, and launching a website to help independent bakers sell online.
“The expanded campaign will effectively be aimed at turning the camera round onto BAKO’s customers, giving them a voice and championing what they do, their immense passion and dedication, getting up early ever morning to help feed the country.”
Lancashire-based Limitless has offices in Preston and Blackburn and works with clients including Preston City Council, Plumbs, Sundown Solutions, Winter Gardens Blackpool, Sales Geek, Northern Industrial and Santé Group.
