Manchester fashion agency Avant PR has been appointed by lash brand Honey Bunny Lashes and female fashion e-tailer Femme Luxe.
Honey Bunny Lashes has tasked the agency with a celebrity and influencer campaign for the launch of its range of vegan and cruelty-free false lashes. Avant will implement and manage a strategy of organic seeding to influencers across social media to promote the brand’s faux mink lashes.
And fashion brand Femme Luxe has appointed Avant following its work with them on a launch campaign in 2018. The agency will manage UK media for the brand, spanning online and traditional print press, handling proactive campaigns alongside a reactive press office.
Avant PR Director and co-founder Ellen Kelly said: “Honey Bunny Lashes and Femme Luxe complement our existing fashion and beauty client offering perfectly, and we’re looking forward to shouting about both brands’ unique products to press, influencers and celebrities.”
Avant specialises in fashion, beauty and entertainment PR, with a client roster including Envy Shoes, The Cheeky Panda and Hawkins & Brimble.
