Fashion, beauty and entertainment agency Avant PR has been appointed by sustainable fashion brand nu-in to manage its launch to press and consumers.
The Manchester agency has worked closely with nu-in on its media launch strategy and will raise awareness of the brand as it releases its first collections in early May.
Nu-in was founded by Mike Mikkelborg, formerly of New Look and Gant, and “mega-influencers” Marcus Butler and Stefanie Giesinger with the aim of reducing the impact the industry has on the environment.
Jazmin Farrell-Cabrera, director and co-founder of Avant PR, said: “We’re thrilled to be working with nu-in, an exciting new brand that takes its responsibility to the planet seriously and has designed its collections and processes around its sustainable ethos.
“The collections are trend-led and affordable, ensuring shoppers don’t have to sacrifice style for sustainability and we’re really looking forward to getting word out about what is sure to become a real competitor in the marketplace.”
Avant specialises in fashion, beauty and entertainment PR, with clients including The Cheeky Panda, Liena and Katie Belle. The client win marks the agency’s seventh in 2020 so far.
