New sleep brand, HiGRID Sleep has appointed Avant PR to handle its national media.
The Manchester agency will run a digitally focused national press campaign with the goal of positioning it amongst the leading mattress brands in the UK.
“HiGRID Sleep adds a new element to our lifestyle brand offering, and we’re excited to explore press opportunities around it,” said founder and CEO of Avant PR, Ellen Kelly.
“With the importance of quality sleep becoming increasingly talked about in the media, we feel that HiGRID’s offering of innovative, unique and smartly designed mattresses are a quality addition to the conversation around sleep hygiene.”
The company’s mattresses use patented SmartGRID technology, which is a grid structure with hyper-elastic polymer material that allows the grid’s walls to bend down on body curvatures, which it claims ensures there is no pressure placed on any part of the body, whilst cradling and cushioning.
