Auto Trader has appointed a digital PR agency, following a 4-way pitch process.
PR Agency One has been briefed to drive brand awareness and online visibility of the company, through creative campaigns, media relations, social media, brand activation and interactive outdoor advertising.
Last month, the Manchester agency launched its spoof “Eau De New Car” campaign.
“We chose PR Agency One based on their strong track record of creative digital PR activity to deliver results that satisfy both brand PR and SEO objectives,” said Auto Trader’s Head of Marketing Communications, Ben Darby.
“By closely working with our in-house SEO and content teams, the work so far has added wide-reaching value across our marketing, leaving us excited to take the next steps with our digital PR strategy.”
Abigail Outhwaite, Associate Director at PR Agency One, added:
“Auto Trader is one of Britain’s best loved brands and is becoming increasingly known as a marketplace for new cars, as well as used. It is from this position that we can tell profoundly engaging stories that deliver awareness and online visibility.”
