ReelWorld has named a former Adobe Product Manager as its first AI Development Director.
Durin Gleaves joins the audio branding agency to see how it can harness Artificial Intelligence.
As well as being at Adobe for 18 years, he also co-created the internet’s first chat-based customer service portal, with the start-up later acquired by Oracle.
“Durin has already demonstrated that he can help ReelWorld harness the incredible power of AI by transforming our initial concepts into the groundbreaking new tool AI Create,” said Mike Thomas, CEO of ReelWorld.
“His deep understanding of audio production and his vision for what’s possible with emerging technologies make him the perfect addition to ReelWorld.”
Reelworld creates jingles, radio imaging and sonic branding from its offices in Seattle and MediaCity.
