Audio Always is to launch Always True Crime, a new way to welcome listeners to its fast-growing roster of true crime podcasts.
Launching immediately, Always True Crime aims to amplify the reach of the podcaster’s shows in the genre by creating a seamless experience for true crime enthusiasts to discover and engage with multiple series from the network.
Over the last 12 months, Audio Always has grown significantly in the true crime podcasts space, with the launch of the company’s first limited series investigations including Carrie Jade Does Not Exist and Answers For Claudia and the acquisition of established ‘always on’ podcast loved by true crime fans including Drunk Women Solving Crime and The UK True Crime Podcast.
Paul Fernley, business development manager at Audio Always, said: “With our strong lineup of established True Crime podcasts alongside gripping limited series, we’re eager to grow this community of fans and give them even more reasons to keep on listening.”
Key Features of Always True Crime include:
- Monthly Audio Update: Beginning in October, listeners will hear a monthly guide highlighting the top three true crime shows of the month. These recommendations will be seamlessly integrated into our existing podcasts, helping fans discover more content from our catalogue. For October, we’re featuring Answers for Claudia, UK True Crime Podcast, and Drunk Women Solving Crime this month.
- Curated Newsletter: Alongside the audio update, there’s a monthly newsletter mirroring these recommendations and offering exclusive behind-the-scenes insights. Subscribers will enjoy additional content, such as personal notes from producers or hosts, to deepen their connection to the shows. As the project grows, we’ll continue to evolve the newsletter with fresh updates and exclusive content.
- Active Social Channels: Fans can stay connected through our vibrant social media channels, where we’ll share regular updates, sneak peeks, and exclusive content from across our true crime catalogue. It’s the perfect way to stay up to date on everything happening in the world of Always True Crime.
Taylor and Hannah from the Drunk Women Solving Crime podcast said: “We’re thrilled to be part of Always True Crime. Lots of our podcast listeners come from word of mouth, so it’s doing that on a much larger scale.”
Adam Lloyd from the popular podcast The UK True Crime Podcast added: “I’m really pleased to be part of a network of great shows where we can share our success and continue to build communities together”.
Fernley continued: “We are excited to witness the impact of this project and see our true crime fanbase continue to grow. Our goal is for Always True Crime to become a major hub for true crime enthusiasts everywhere. Whether you’re a longtime fan or new to the genre, this project is designed with you in mind.”
Audio Always’ roster of original true crime shows includes Carrie Jade Does Not Exist, Answers For Claudia, Head Number 7, The Pitcairn Trials, Drunk Women Solving Crime and the recently added The UK True Crime Podcast, Murder Mile, and True Crime Enthusiast.
Listen to them all wherever you get your podcasts, or sign up to the Always True Crime newsletter, which will launch in October.
