Asda has released its Christmas television commercial today, the first since it appointed AMV BBDO as its lead agency.
Described as an “adrenalin-fuelled ad”, it will debut this evening on ITV and then air during Gogglebox on Channel 4.
Bring Christmas Home sees Santa launch a flaming Christmas pudding into the air before an avalanche of dancing skiers, Santas on motor bikes, cowboys riding Christmas trees and even stunt driving Yetis – all laden with Asda food, gifts and George clothing – descend down a snowy mountain to bring Christmas home to an excited young girl.
“We really wanted to hone in on a universal feeling about Christmas that people could relate to,” explained Asda’s chief customer officer Andy Murray.
“The one thing we all kept coming back to was the sense of excitement that comes from preparing to bring your nearest and dearest together, how crazy and chaotic it can feel, but ultimately how all the effort results in something wonderful when you bring Christmas home.
“Our ad really captures the energy and excitement – as well as showcasing the range of products we have on offer that mean you can get everything you need to bring Christmas home at Asda.”
