Chester-based full-service B2B marketing agency, The Armstrong Partnership, has announced a new director of CGI and video and two new account directors following a number of internal promotions.
Ed McIver, who has overseen the agency’s 11-strong 3D and animation department for the last six years, becomes director of CGI and video while account managers Becky Small and Katie Roberts step up to account director roles.
The agency is also investing in new talent across digital, client services and business development following positive growth in 2021.
CGI and video have become increasingly in favour with Armstrong’s clients in recent years, particularly those involved in automation and technology, and McIver hopes to integrate the agency’s work and expand its offering to clients: “Being able to integrate video and CGI is a really exciting opportunity and will allow us to create a new client offering,” he said. “We no longer have to transport machinery all over the world for a shoot. We can composite animated products and technology into real footage, which saves on time, transport and ultimately reduces carbon emissions.”
The Armstrong Partnership has, for over 30 years, delivered brand strategy and development, creative services, digital, and CGI and motion projects for international B2B clients including Kawneer, Encirc, Bucher Emhart and SORG.
