APS Group has teamed up with The Gate Films to create a TV campaign with a soundtrack by Kylie Minogue for Studio.co.uk.
From its in-house agency in Stockport, APS managed the entire process, from concept and storyboarding through to production.
Creative Director Julian Gratton said: “It was important that the TV campaign championed the ‘wow’ aspects of Studio Retail’s new brand. Our executions needed to be colourful, fun, engaging and reflect the evolution of the brand. The team at APS Group is immensely proud of the TV adverts and we can’t wait to see the reaction to our work.”
The ads, which will run throughout April and May, were directed by Bethan Sellers at The Gate Films. They will be aired in their first week in marquee ITV spots around Coronation Street on Monday 8th April and Britain’s Got Talent on Saturday 13th April booked by Mediacom Manchester.
Studio.co.uk Marketing Director Chris Chalmers added: ‘‘We’re delighted with the TV execution by APS Group for our new brand campaign, which delivers the consistency and impact we were looking for as we continue to grow awareness of Studio.co.uk as a leading digital value retailer.
“We’re excited for our customers to see our latest products and to see the effect this has on our ongoing growth.”
