Digital marketing apprenticeship provider, The Juice Academy has been acquired by its long-term partner.
Apprentify has worked alongside the not-for-profit organisation for 4 years and it expects the deal to bring more organisations on board to deliver apprenticeships in new areas.
“The Juice Academy has been a huge part of our first five years of business and, as an ambitious, fast-growing training organisation, we are growing organically and via acquisition,” explained Apprentify CEO, Jonathan Fitchew.
“The Juice Academy and Apprentify teams have closely aligned shared values and we are very confident that we will be perfectly placed to continue to nurture the much-respected brand and offer its popular USP to other employers and sectors.”
The Juice Academy was established by 2013 by Tangerine Communications and since that time has created more than 600 roles.
Majority shareholder, Sandy Lindsay MBE said that her share of the sale would be given to the charity, Forever Manchester, in order to form The Bright Futures Fund. This would support Charity, Voluntary, Community and Social Enterprise sector organisations running projects that will improve the career and life opportunities of people in Greater Manchester, with an emphasis on young people.
“I am so proud of all the careers we’ve been able to support via The Academy,” Lindsay.
“We were only going to run the programme for two or three years while we helped plug the skills gap, but it’s always been essential and so we continued. I’m doubly delighted that, not only will The Academy, and its full team be transferring into the hands of our partner, Apprentify, which has ambitious plans to grow, but also that an additional legacy of its first ten years will be The Bright Futures Fund, which will help other organisations which share our passion for supporting people to be whomever they wish to be via careers they love.”
Apprentify Group consists of Apprentify, Netcom Training and Upskilla.
