Manchester-headquartered communications group Social has announced the rebrand of its creative division to operate as a new dedicated creative consultancy.
‘for the curious’, the new brand for Social’s creative arm, will aim to develop meaningful creative, digital and video content that makes a difference.
Zoe Tatton, Social’s Head of Creative, will lead the new venture and take on the role of Director.
for the curious has a team of eight staff and has worked with clients including UK Sport, The National Lottery and on George Clarke’s Council House Scandal.
Zoe Tatton said: “We wanted to launch a business unit that uncovers new ideas which not only speak to brands’ mission or purpose, but make a genuine positive impact on their customers.
“We want to work with those brands that are genuinely trying to make a difference, but willing to be brave, ambitious and imaginative in how they go about it. This requires a real understanding of what they stand for and an unrelenting hunger to understand more.”
John Quinton-Barber, founder and group CEO of Social, added: “Ever since we were formed in 2013, we have actively chosen to work with brands that reflect the social and environmental values that many consumers are searching for. And with the ever-changing landscape and the need for more data and insight-led communications, the launch of for the curious is a natural step on our journey. I am extremely proud of Zoe and the team as they embark on what I know will be a very successful venture.“
