Red C has been appointed by insurance intermediary, PIB Group, to work across three of its brands.
The Salford Quays-based agency will focus primarily on SEM and digital channels, for Thistle Insurance, Morton Michel and Fish Insurance.
“We are excited to be working with Red C. The team has quickly grasped a strong understanding of our diverse customer base who can enjoy access to a range of products spanning Cycle, Photo, Music and Pet insurance within the Guardcover range provided by Thistle, through to Childcare Insurance by Morton Michel as well as Disability Insurance with Fish,” explained Alex Bennett, Head of Marketing and Communications for PIB’s Schemes & Affinities division.
“We have already worked closely with Red C to refine and optimise our Paid Search approach, as well as planning the transition of our websites to a new Content Management System (CMS). We are looking forward to building on recent successes to continue to drive growth and broaden our reach across a range of channels.”
Red C is now developing new testing strategies for more experimental digital channels.
“The insurance sector is one we not only know well, but one we’ve helped many clients deliver results for on PPC, email and content marketing,” added Steve White, Managing Director at Red C.
“Having the opportunity to work collaboratively as an extension of the marketing teams for Thistle, Morton Michel and Fish is an exciting next chapter for us. It will allow us to demonstrate our decades worth of experience and knowledge of the sector to help them drive growth and test newer channels.”
