Coronation Street is hit by an apocalyptic storm in a new ITV campaign showcasing its commitment to tackling climate change.
Created in-house by ITV Creative, “The shows we never want to make” also shows a boiling London in “This warming”, set against the This Morning theme tune.
The campaign is intended to highlight some of the harsh realities of climate change as the broadcaster commits to reduce its carbon emissions to net zero by 2030.
Ant and Dec’s Saturday Night Takeaway becomes “Saturday Night Blown Away” in a third ad.
